Alibaba and E-commerce Merchants Visit KEIFU FOODS to Explore Taiwan Bubble Tea Culture

Alibaba and E-commerce Merchants Visit KEIFU FOODS to Experience Taiwan’s Bubble Tea Culture

Recently, Alibaba and a group of e-commerce merchants visited KEIFU FOODS for an in-depth on-site exchange, gaining firsthand insight into the bubble tea industry and its growing presence in global markets. The visit focused on understanding how bubble tea—originating in Taiwan—has evolved into a globally recognized beverage category with strong cultural and commercial value.

Bubble Tea: A Cultural Icon Born in Taiwan

Bubble tea was created in Taiwan and has since become far more than a drink. It represents a unique blend of flavor, creativity, and lifestyle that has captured consumers worldwide. From local hand-shaken beverage shops in Taiwan to international cafés and retail channels, bubble tea has become one of the most recognizable symbols of Taiwanese food culture.

During the visit, KEIFU FOODS introduced its bubble tea applications through hands-on experiences, including classic milk tea and visually striking butterfly pea layered drinks. These demonstrations allowed visiting merchants to better understand how beverage products combine taste, presentation, and customer experience to create lasting market appeal.

Exchanging Insights on E-commerce Platform Operations

Beyond product experience, the visit also served as a platform for open discussion on e-commerce operations and cross-border market development. KEIFU FOODS and the visiting merchants exchanged insights on platform-based business models, product positioning for beverage categories, content presentation, and strategies for increasing visibility and engagement within global e-commerce ecosystems.

These discussions highlighted how Taiwan’s bubble tea culture can be translated into compelling product stories and scalable business opportunities across international online marketplaces.

Bringing Taiwan’s Bubble Tea Culture to the Global Market

KEIFU FOODS remains committed to supporting the global growth of the bubble tea industry by leveraging Taiwan’s deep-rooted beverage expertise. With extensive experience in ingredient supply and international market development, KEIFU FOODS continues to help partners connect Taiwanese bubble tea culture with consumers around the world.

We look forward to further collaboration with Alibaba and e-commerce merchants worldwide as we work together to expand the global reach of bubble tea and share its cultural value on an international stage.