🔸 Exploring Global Bubble Tea Opportunities: Faire Education Visits Keifu Foods with Shu-Te University

At Keifu Foods, we are proud to be at the forefront of Taiwan’s vibrant bubble tea industry.

Recently, we had the honor of hosting a distinguished delegation from Malaysia’s Faire Education EMBA program. This collaborative visit was coordinated by the Department of Marketing Management at Shu-Te University, Aimed at fostering cross-border academic and business partnerships in the global bubble tea market.

🔸 Six-Day Educational & Industrial Exchange Journey

🧳 Led by Dr. Chia Chun Hui, President of Faire Education,👥 The six-person delegation embarked on a six-day journey across northern, central, and southern Taiwan,🏫 Visiting leading educational institutions and enterprises.

🔸 Reunion at Shu-Te University Highlights Global Alumni Bonds

📍 A key stop was their return to Shu-Te University,🤝 Where they were warmly welcomed by:

• Vice President Dr. Su Chung-Ho

• Professor Wu Ju-Ping, Director of International Affairs

  
  

  ✨ Highlighting the strength of Shu-Te’s international alumni network.

🔸 Visit to Keifu Headquarters: From Factory to Global Operation

🚘 Guided by Dr. Huang Ching-Yuan from the Marketing Department,📍 The group visited Keifu Foods’ headquarters in Dashe District, Kaohsiung.They explored how Keifu has:

• Leveraged over 30 years of experience

• Evolved from a small factory into a 1,600-ping international operation

🔸 Leadership Reception & Strategic Brand Presentation

👩‍💼 CEO Ms. Lee Yueh-Ying and👨‍💼 Marketing Manager Mr. Lee Ju-Chu personally welcomed the delegation,📈 Presenting Keifu’s:

• Brand development

• Global expansion strategies

• Company history

🔸 Hands-On Experience at Keifu “Bubble Tea Academy”

🥤 The visit included a hands-on experience at the Keifu “Bubble Tea Academy”,📌 Where participants learned firsthand about:

• Taiwan’s beverage culture

• The premium quality of Keifu’s ingredients

🔸 Promising Business Links with Malaysian Delegates

👥 Among the visitors were:

• Mr. Lin Sing-Yun, head of BR Convenience Stores (300+ outlets in East Malaysia)

• Mr. Seon Soo, Director of Hua Yuan Trading

🤝 Both expressed strong interest in:

• Collaborating on vending machine technology

• Sourcing high-quality ingredients

🔸 About Keifu Foods

🏢 Founded in 2000, Keifu Foods is a leading supplier of bubble tea ingredients in Taiwan.🌍 Keifu serves customers in over 30 countries worldwide,🏆 Showcasing Taiwan’s strength in the global beverage market

🔸 International Education Meets Industry Innovation

🎓 This collaborative exchange:

• Deepened participants’ understanding of Taiwan’s F&B supply chain,

• Enhanced alumni engagement,

• And paved the way for future partnerships.

📣 Dr. Huang emphasized the importance of:

• International industry-academia exchange,

• Aiming to create practical and impactful platforms

• Where overseas professionals and Taiwanese enterprises can thrive together.

🌐 Shu-Te University remains committed to:

• Practical, globally minded education

• Preparing students to compete on the international stage

Contact Keifu Foods today to learn more about our Bubble Tea Training courses and take the first step toward your bubble tea journey.