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How to Start and Succeed in the U.S. Bubble Tea Business: A Complete Guide for Entrepreneurs and Franchise Owners📕 - Episode 2

Mar 12

Next: Mastering Marketing & Operations in the U.S. Bubble Tea Market

Welcome to Part 2 of our guide to launching a successful bubble tea business in the U.S. Now that you’ve planned your store and perfected your menu, it's time to focus on branding, marketing, and efficient operations. Whether you're just starting your bubble tea startup or looking to refine your business model, these strategies will help you thrive.


Take a photo of the happy moment of enjoying a drink
Take a photo of the happy moment of enjoying a drink

4. Marketing & Branding: Creating Buzz Around Your Bubble Tea Brand

4.1 Social Media Power

Social media is your best friend! Use platforms like Instagram, TikTok, and Facebook to showcase your drinks with eye-catching visuals. Partner with influencers to expand your reach.

4.2 Offline Promotions

Boost foot traffic with in-store events, such as:

• Free tastings to introduce new flavors

• Buy-one-get-one (BOGO) deals to attract first-time customers

• Seasonal and holiday specials to create excitement

4.3 Loyalty Programs & Customer Engagement

Encourage repeat business by offering a loyalty program with exclusive discounts, free drinks, and VIP perks.


Marketing & Branding
Marketing & Branding

5. Operations & Cost Management: Running a Profitable Business

5.1 Standardized Processes

Maintain consistent quality by training staff in standardized drink-making and customer service procedures. Investing in a bubble tea training course can ensure your team masters the skills needed for efficiency and consistency.


Filling shelves requires effective cost control and efficient inventory management.
Filling shelves requires effective cost control and efficient inventory management.

5.2 Cost Control & Inventory Management

Monitor ingredient costs and avoid waste by optimizing inventory. Work with reliable suppliers like Kei Fu Foods to ensure consistent quality and pricing.

5.3 Staff Training & Team Building

Your employees are your brand ambassadors. Invest in training programs to ensure they provide excellent customer service and work efficiently.


Staff training and team-building activities should include bubble tea courses.
Staff training and team-building activities should include bubble tea courses.

Partner with Kei Fu Foods for Success!

Kei Fu Foods Co., Ltd. is more than just a supplier—we’re your strategic partner in the U.S. bubble tea market.

We provide:

• Premium Ingredients: High-quality Taiwanese tea leaves, tapioca pearls, and creamers.

• Market Insights & Expertise: Helping you stay ahead of industry trends.

• One-Stop Support: From ingredient sourcing to staff training, we offer comprehensive solutions.


Kei Fu Foods Company Headquarters
Kei Fu Foods Company Headquarters

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